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72and Sunny - Uber Uber has reportedly picked 72and Sunny as its global ad agency following a review in the US.The taxi-hailing app has hired the MDC Partners agency to work on global campaigns.
Critical Mass, the global digital experience design agency, has hired Grant Owens as its Chief Strategy Officer.
The “Little Gifts, Big Wins” out-of-home campaign featured large gift-wrapped Christmas presents including luxury boats and cars being driven around major roads, shopping precincts and landmark destinations in Melbourne, Sydney and Brisbane during the seven days leading up to Christmas.
The idea was to show how the little Christmas gift of an Instant Scratch-Its ticket could turn into a big win.
Christmas is generally all about the big impressions, even if we like to fool ourselves into believing it's all about family and friends.
Adland knows this all too well, so in the week leading up to Christmas, while everyone else was busy wrapping their presents, Tatts Lotteries wrapped a few of their own to Australians to add Instant Scratch-Its to their Christmas shopping list in a rather eye-catching campaign from GPY&R Brisbane.