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At this time in Japan, the electric guitar was making its great debut, and Fender guitars were highly sought-after.
Finding itvery difficult to acquire a real USA-made Fender, and finding it extremely expensive, a team of businessmen, guitar enthusiasts and Japanese luthiers banded together and started the Fujigen Gakki guitar factory “lawsuit” division, wherethey had brought in a handful of choice original 1950’s and 1960’s Fenders and dismantled them.
And there were others who just ceased, and then justpicked up and started making them again under a different name. Since the Japanese were alreadyso successful, they hired a Fender Japan team (largely made up of Greco’s designers and luthiers) to try to do what theydid best, but by changing the logo to “Fender” and putting Fender USA pickups in them.
All this interest in Fender’s classics and the Japanese’s successful efforts at re-introducing the famous Strat and Teledesigns from the 1950’s and 1960’s gave Fender USA a bright idea… After a trial period, the USA team decided to pay the Japanese team a visit and see how things were going.
With the introduction of many other versions of the Strat and Tele,and other less-popular models, guitarists started looking for alternatives to Fender guitars.
They wanted the quality and classic design of the old Fenders, but didn’t want to pay the rising collectible cost of the old 1950’s and 1960’s models.
of them seem to have basswood bodies and most of them use the identical same necks, hardware, etc..
Fender “Squier” guitars were produced at the same time as the Fenders in Japan, but were madeas cheaper versions of the Fenders, to meet the demand for cheaper guitars in Japan and abroad. Fender Japan currently makes more models of Fender guitars than Fender USA does, and most of them are regular production-line models.
Fender Japan also has a Custom Shop and Order-Made division.
From the early 1950’s through the late 1970’s, Fender USA had little competition in the guitar arena, in the making andselling of their classic Stratocasters and Telecasters, among other popular models.
As many people know, when the Fender was sold in January 1965 to CBS (Columbia Broadcasting System, Inc.), things changed.