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A website user experience test should consist of a scenario and several tasks and questions.
In the scenario, you should describe the general “mind set” participants should imagine themselves being in.
A suitable scenario could look like this: imagine you are a passionate amateur runner and run about 30 minutes, 3 times a week; you run mainly on the streets and have frequent knee problems; hence you place a great emphasis on good cushioning.
Therefore, the first user testing task could be: find a suitable running shoe in our online shop.
Gone are the days of using expensive recruitment firms, labs and massive amounts of time to create, deploy and report on usability tests.
By using these usability testing tools and others like them, you have for the first time a complete set of tools designed to tackle almost any usability research job.
Or, you can take full advantage of the existing visitors and increase their conversion rate.
In addition, you can follow-up (and/or network) with the reviewers.Website user testing help you to check the usability of your website and to avoid the mistakes that are killing your conversions. Since an quantitative or analytics only based observation gives no information about the thoughts and feelings of the tester, the participants of the UX test are encouraged to follow a “think aloud” protocol, speaking their thoughts and feelings outloud as they encounter challenges and frustrations.Only in this way can you discover the “why”, and not just the “what” or “where” during the usability evaluation.From recruiting real users (with tools such as Ethnio) to conducting live one on one remote moderated tests (User Vue) to analyzing results of usability changes using A/B testing (Google Website Optimizer), there is a plethora of useful and usable tools to conduct usability testing.But what good is conducting usability testing, how can it help?